We were introduced to the Haiku by James May, on one of his visits.
Haiku is one of the most distilled and enduring forms of poetry, rooted in Japanese tradition and widely celebrated across the world for its ability to capture profound truths in the simplest of words.
With its three-line, 5–7–5 syllable structure, haiku forces the writer to be precise, economical, and observant, making every word count. Its traditional focus is on nature and the seasons, but the form also extends to human emotion and the fleeting beauty of everyday life.
What makes haiku important is not just the structure but the philosophy behind it. It asks us to pause, notice, and reflect. In a fast-paced, noisy world, haiku provides clarity and stillness, teaching us that meaning is often found in small details: the ripple of water, the call of a bird, or a breath of wind.
It blends observation with emotion, creating a balance between outer and inner worlds. Haiku is also a democratic art form accessible to anyone, regardless of education or background, and capable of being written anywhere. Its global adoption shows its universal appeal, encouraging mindfulness, creativity, and a deeper connection to nature. At its best, haiku is more than poetry it is a meditative practice in awareness.
With this in mind we have created two versions for the distillery,
For The Distillery
Copper stills hum low,
juniper-kissed on the wind
Wiltshire’s spirit flows.
About the Great Bustards
Wings spread, wide in flight;
Great Bustards dance on the plain
lost skies, born again.
