The Good Shooping Guide, with their own independent research team has analysed the Spirits sector, and the most popular brands in this market. Around one third of the brands they researched made it past their 'Ethical' Benchmark.
Top-selling brands that didn’t reach The Good Shopping Guide’s Ethical Benchmark are: Belvedere, Hennessy, Smirnoff, Jack Daniel’s, Captain Morgan and Gordon’s. Their research criteria is based on environmental and social factors relevant to the Spirits industry, so in the case of this industry, the Organic/ GM criteria, and treatment of brand employees (as well as the business practices of parent companies) were all considered when ranking and rating each one of these brands.
Note: Downton Distillery has become the first 'Ethical' rated distillery, following the work of our Eco Programme scoring 92%.