At the start of the year we shipped a bottle of to China to take part in our first ever competition. It never made it; the package was intercepted by parties unknown and we missed the competition.
The organisers very kindly agreed to submit our bottle into CWSA 2019, and we are delighted to announce we won a gold medal.
This competition is judged by the top 100 wine and spirits buyers who gather in Hong Kong. The judging is conducted by blind tasting all the entries, of which there were over a thousand from 55 countries; that’s a lot of tasting to do!
The reason we participated in this competition is that, whilst not a traditional target market for producers, in recent years the ever-growing demand for imported drinks in both mainland China and Hong Kong has seen the region become one of the world’s top consumers of wine and spirits though wine consumption is still some way behind the thirst for spirits.
Whilst the region is not a traditional target market for producers, both mainland China and Hong Kong have in recent years become one of the world’s top consumers of wine and spirits (including vodka, whisky and brandies). Their gin market is growing, and imports are thought to be worth $24billion by 2021, and this was the reason for us to enter the competition.